Trade at Equifest

Equifest has now firmly established itself as one of the largest competing events in the UK’s equestrian calendar. The festival has attracted over 15,000 competitors and visitors during its tenure at East of England Showground. The venue for 2023 has now moved to Arena UK in Allington, Lincolnshire, just off the A1 which is ideally situated for access to major road links to all over the UK.

The show attracts a wide selection of equestrian and non-equestrian traders, and has grown a reputation for being a successful trading opportunity, with many businesses having attended for a number of years. More exhibitors are getting involved year on year, with the shopping lanes being enjoyed by both competitors and visitors – many of whom stay on site for the duration, enjoying the variety of shops and entertainment on offer.

For more information on Trade Stands, please contact Heather Oliver at

Why Exhibit at Equifest

We are committed to supporting you in making your experience a positive one. We want you to be able to showcase your products or services to potential new customers, informing and educating our captive audience of horse enthusiasts about your business. 

We continually strive to improve and develop the show, introducing new themes, activities and opportunities to keep things fresh for our visitors to enjoy.

What Do You Get?

  • Four FULL days of trading, with various options of open space.
  • Dedicated exhibitor parking and camping areas.
  • A full listing in our glossy Show Catalogue.
  • Business web listing on our website.
  • Onsite restaurants and mobile beverages, offering hot and cold meals, with a bar in the evening.
  • Roaming site security 24-hours a day during build-up and show days.
  • A dedicated Show Office Team ready and willing to offer support and guidance.

Application Form

Print out the form below, complete it, then email to:

PLEASE NOTE: You will need to have read our TERMS & CONDITIONS in order to complete your application.

Trade Stand Set-up and Opening Hours

Monday 31st July 2023:

2pm – 6pm
Trade Stands

Tuesday 1st August 2023

2pm – 6pm
Trade Stands

Wednesday 2nd – Saturday 5th August 2023

Gates Open
Trade Stands/Exhibitors open & Show Start.
Trade Stands/Exhibitors close & Show Close.

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